TrueView builds awareness and engagement for automotive client
Serving TrueView ads through DoubleClick Bid Manager, Jellyfish Dynamix and their automotive client saw a lift in brand search queries and subscribers.
Goals
- Increase brand awareness and engagement with their YouTube channel
- Integrate media through DoubleClick Bid Manager to overlay third-party audiences
Approach
- Implement two video strategies: TrueView in-stream and discovery ads
- In-stream ads are used to increase awareness, including upper-funnel segments to drive higher view-through-rates and click-through-rates
- Discovery ads were implemented to increase engagement with the YouTube Channel, including mid-funnel segments to drive higher conversion activity
Results
- YouTube subscribers nearly doubled since launch
- Increased total watched video time
- Lift in brand search queries for those who saw the video
- Lift in purchase intent