Dolce Gusto, Jellyfish Dynamix

Nescafé Dolce Gusto leverages sequential targeting

Through DoubleClick, Jellyfish Dynamix capitalized audience features to connect with customers and deliver outstanding results.

Dolce Gusto, Jellyfish Dynamix

Goals

  • Execute a complex sequential display campaign to increase spontaneous awareness of Dolce Gusto to support sales goals for coffee makers.

Approach

  • Create audience segments in line with engagement of creative assets to allow for true sequential targeting in media buys
  • Create audience segments in relation to all media buys
  • Analyze the performance and delivery of audience segments and media buys

Results

  • A targeted campaign with complex sequential messaging which met the 70% viewability target
  • Audience validation of programmatic and direct media buys allow us to optimize in real-time and hold publishers accountable on agreed targeting
  • A saving of 7% decrease in media spent on data YOY which was then re-invested into media

Read more success stories with Google Marketing Solutions

Contact

By providing your email address you are allowing Jellyfish to send you email communications in accordance with our Privacy Policy and Terms and Conditions