DoubleClick supports creative testing for automotive client’s multi-channel campaign
Jellyfish Dynamix executed a robust testing strategy to drive creative optimization for a large online automotive client.
Goals
- Quickly and efficiently test creative ideas and messaging
- Utilize digital campaign results to influence multi-channel campaigns across television, digital, and radio
Approach
- Implement a robust testing strategy through DoubleClick
- Efficiently test different CTAs, creative ideas, and messaging to best optimize future campaigns
- Test the campaigns against developed personas to determine which campaigns resonated with each of their target audiences
- Launch the most successful campaigns across all channels, both online and offline
Results
- More efficient use of resources and ad spend
- Easy testing (creative, CTAs, messaging)
- Optimized television campaigns based on the highest performing digital campaigns