DoubleClick supports creative testing for automotive client’s multi-channel campaign

Jellyfish Dynamix executed a robust testing strategy to drive creative optimization for a large online automotive client.

Goals

  • Quickly and efficiently test creative ideas and messaging
  • Utilize digital campaign results to influence multi-channel campaigns across television, digital, and radio

Approach

  • Implement a robust testing strategy through DoubleClick
  • Efficiently test different CTAs, creative ideas, and messaging to best optimize future campaigns
  • Test the campaigns against developed personas to determine which campaigns resonated with each of their target audiences
  • Launch the most successful campaigns across all channels, both online and offline

Results

  • More efficient use of resources and ad spend
  • Easy testing (creative, CTAs, messaging)
  • Optimized television campaigns based on the highest performing digital campaigns

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