Lowe’s takes ownership of their data

Jellyfish Dynamix re-built the DoubleClick technology stack to provide Lowe’s with data ownership and full transparency into their agency partners’ media buying and costs.

Goals

  • Design a data capture strategy to capitalize on highly valuable consumer journeys
  • Improve media activation strategies
  • Allow comprehensive data generation

Approach

  • Audit site to identify existing user journey, conversation points, and all actionable data
  • Overhaul floodlight strategy to capitalize on highly valuable consumer journeys, improve media activation strategies, and allow comprehensive data generation
  • Revise campaign set-up/hierarchy in DoubleClick platforms to simplify naming conventions, streamline reporting, and increase agility for future customization

Results

After working with Jellyfish Dynamix, Lowe’s can use DoubleClick to:

  • Execute data-driven campaigns based on real-time conversion metrics
  • Access real-time reporting for up-to-the-minute decision making
  • Serve dynamic creative based on audience segments, weather-based triggers, and geo-targets
  • Execute digital campaigns based on offline point-of-sale transactions and data points

Read more success stories with Google Marketing Solutions

Contact

By providing your email address you are allowing Jellyfish to send you email communications in accordance with our Privacy Policy and Terms and Conditions