Lowe’s takes ownership of their data
Jellyfish Dynamix re-built the DoubleClick technology stack to provide Lowe’s with data ownership and full transparency into their agency partners’ media buying and costs.
Goals
- Design a data capture strategy to capitalize on highly valuable consumer journeys
- Improve media activation strategies
- Allow comprehensive data generation
Approach
- Audit site to identify existing user journey, conversation points, and all actionable data
- Overhaul floodlight strategy to capitalize on highly valuable consumer journeys, improve media activation strategies, and allow comprehensive data generation
- Revise campaign set-up/hierarchy in DoubleClick platforms to simplify naming conventions, streamline reporting, and increase agility for future customization
Results
After working with Jellyfish Dynamix, Lowe’s can use DoubleClick to:
- Execute data-driven campaigns based on real-time conversion metrics
- Access real-time reporting for up-to-the-minute decision making
- Serve dynamic creative based on audience segments, weather-based triggers, and geo-targets
- Execute digital campaigns based on offline point-of-sale transactions and data points