Google Analytics 360
Gather data from across today’s intricate customer journey. Analytics 360 provides deep insight to better understand your customers and make data-driven decisions. It seamlessly integrates with other Google media solutions, such as AdWords, and Google Display Network, so that you can use your own website data to reach new customers.
View all your data in one place
Access completely unsampled site and campaign data within one unified interface. Create dashboards and automated reports to quickly see all key metrics, across all products.
Integrate with other Google Media Solutions
Take advantage of data from across your Google products as well as CRM systems, email marketing, ad platforms, and offline data sources. Access data from any product within the suite — saving time and effort.
Data-driven attribution
Better understand your customers, and how they behave, to deliver value across channels and devices. Understand the entire customer journey with data-driven modeling.
Robust administrative control
Control user management, auditing, and access to better lead your team. Centralized account management streamlines the process and makes it easy to control user access and permissions across 360.
Choose the right analytics solution for your business
Campaign Manager
Value: Move away from last click metrics.
Campaign Manager incorporates impressions into your pathway analysis.
This solution is ideal if most of your traffic is tracked media.
Features:
- Path to conversion reports can include up to 100 clicks and 100 impressions.
- Measure cross-device
- See attributed conversion credit
- View conversion pathways
Google Analytics 360
Value: Gain a deeper understanding of your customer’s behaviors. Google Analytics 360 captures more non-tagged traffic and applies ad spend to specific channels. The product primarily focuses on site analytics.
Features:
- See attributed conversion credit
- View conversion pathways for up to 4 touchpoints
- Direct navigation added
Attribution 360
Value: See the entire user journey
Attribution 360 provides visibility into the entire user journey, adds valuable reports, and is the home for campaign-level optimizations.
Features:
- See attributed conversion credit
- Track direct navigation
- View full conversion pathway
- Apply spend to any attributed conversion total
- Report on conversion rate lift
- Optimization report includes analysis down to the campaign, placement, and vendor
- Attribution analysis tool