Test and Personalize Content With Optimize 360

Improve your site experience to engage your customers and provide the optimal experience.

Optimize 360 provides a better understanding into which creative and content are performing well on your site through real-time optimizations and testing. Testing variations and tailoring content deliver a personalized experience for each customer.


  • Easy testing
  • Quicker results
  • Goal setting
  • Audience specification

Easy testing

Create A/B, multivariate or redirect tests to explore almost any change to your site. The effortless set-up allows for quick implementation and testing across your entire website.

Quicker results

Optimize 360 allows your team to make variations and quickly test ideas. The easy-to-use platform reduces the amount of effort to launch a test, making your team more effective.

Goal setting

Create testing variations and pair with Analytics 360 goals to benchmark winning variations. The native integration with Google Analytics provides powerful behavioral insights to improve the customer experience.

Audience specification

Deliver personalized content for audiences creating in Analytics 360. Create and test on specific audience variations.

Read more success stories with Google’s Digital Marketing Solutions


By providing your email address you are allowing Jellyfish to send you email communications in accordance with our Privacy Policy and Terms and Conditions.