Test and Personalize Content With Optimize 360
Improve your site experience to engage your customers and provide the optimal experience.
Optimize 360 provides a better understanding into which creative and content are performing well on your site through real-time optimizations and testing. Testing variations and tailoring content deliver a personalized experience for each customer.
Highlights
- Easy testing
- Quicker results
- Goal setting
- Audience specification
Easy testing
Create A/B, multivariate or redirect tests to explore almost any change to your site. The effortless set-up allows for quick implementation and testing across your entire website.
Quicker results
Optimize 360 allows your team to make variations and quickly test ideas. The easy-to-use platform reduces the amount of effort to launch a test, making your team more effective.
Goal setting
Create testing variations and pair with Analytics 360 goals to benchmark winning variations. The native integration with Google Analytics provides powerful behavioral insights to improve the customer experience.
Audience specification
Deliver personalized content for audiences creating in Analytics 360. Create and test on specific audience variations.