Simplify Campaign Management With DoubleClick Campaign Manager
Streamline campaign management, from display media planning to reporting, into one unified platform.
Google’s powerful solution, DoubleClick Campaign Manager, simplifies planning, trafficking, targeting, serving, optimization and reporting.
- Full channel measurement & attribution
- Universal data management
- Streamlines workflow
- Creative messaging
Full channel measurement & attribution
Gain a single view of the connected user across the web and devices. Real-time data from across the customer journey allows you to reach audiences in the right moment, on the right device. DoubleClick Campaign Manager provides segmentation based on tags or custom variables powered by floodlight.
Universal data management
Seamlessly embedded into the unified DoubleClick platform you can plan, execute and measure your display campaigns along the rest of your digital marketing programs. From online to offline data, DoubleClick Campaign Manager centralizes your data in one place.
DoubleClick Campaign Manager’s simple workflow and intuitive interface is easy to learn. Trafficking tasks take just a few simple clicks. Campaign updates and automations are performed in minutes with in-line and bulk edits, and two-way sync.
Creative is personalized to your customer, frequency, and device. By integrating with DoubleClick Studio, you manage frequency capping, sequential messaging, and dynamic variants. Simplifying the creative process, DoubleClick Campaign Manager automatically detects where an ad is served and then renders the proper type of creative. The same rich media or standard creative can be used to run both in-app and on the web.