Connect To Your Audience With DoubleClick Bid Manager
Connect with your customers when and where it matters.
DoubleClick Bid Manager is the complete programmatic buying platform. Access display inventory across ad exchanges to accurately bid, precisely target, and effectively optimize your digital marketing campaigns.
- Consistent customer conversations
- Simplified buying
- Premium video inventory access
- Unique data access
Consistent customer conversations
Buy mobile, video and display campaigns in one place. Communicate consistently with more than 90% reach of typical cookie lists across exchanges, formats and geographies.
DoubleClick Bid Manager secures bids through auction and fixed price, guaranteeing that you access the right inventory for your needs. From open and private auctions to preferred deals and programmatic guarantee, the process is simple and ensures you reach the right audience.
Premium video inventory access
Access brand-safe programmatic video inventory through TrueView. Build awareness and run brand lift surveys to measure impact. Pay only when viewers choose to engage.
Unique data access
Integrate first-party data, Google owned data, and third-party audience data to reach the right customer at the right time. Use data to suppress lists, create lookalike campaigns, achieve sequential messaging and build audiences to optimize frequency. Lists are updated at every impression.