Simplify Campaign Management With Campaign Manager
Streamline campaign management, from display media planning to reporting, into one unified platform.
Google’s powerful dynamic solution, Campaign Manager, formerly known as DoubleClick Campaign Manager, simplifies planning, trafficking, targeting, serving, optimization and reporting.
Highlights
- Full channel measurement & attribution
- Universal data management
- Streamlines workflow
- Creative messaging
Full channel measurement & attribution
Gain a single view of the connected user across the web and devices. Real-time data from across the customer journey allows you to reach audiences in the right moment, on the right device. Campaign Manager provides segmentation based on tags or floodlight custom variables.
Universal data management
Seamlessly embedded into the unified data platform, you can plan, execute and measure your display campaigns along the rest of your digital marketing programs. From online to offline conversion data, Campaign Manager centralizes your campaign data in one place.
Streamlined workflow
Campaign Manager’s simple workflow and intuitive interface is easy to learn; ad planning and trafficking tasks take just a few simple clicks. Campaign updates and automations are performed in minutes with in-line and bulk edits, and two-way sync.
Dynamic creative messaging
Creative is personalized to your customer, frequency, and device. By integrating with Studio, you manage frequency capping, sequential messaging, and dynamic creative variants. Simplifying the creative process, Campaign Manager automatically detects where an ad is served and then renders the proper type of creative. The same dynamic rich media or standard creative can be used to run both in-app and on the web.